From a woman’s point of view, the success of any health club is in the ability of its programs to get rid of excess pounds and firm up sagging skin. Denny Marsico’s programs do exactly that and have been for more than 20 years.

Skilled at the athlete’s level in coaching aerobic teams and synchronized swimmers, Marsico used her bottom-line focus and innovative thinking to rise quickly into management. But make no mistake, this high-powered woman never ventures far from the exercise floor, the members, the instructors and their needs. As the Executive Director of Fitness Services for Butterfly Life, Marsico will be putting that same hands-on approach to use in making certain that all the franchises have access to the cutting edge of exercise programs — many exclusive to Butterfly Life.

For the past 14 years Marsico honed her fitness training skills as Fitness Director for 24 Hour Fitness. Her accomplishments include conceiving and developing a Personal Training program that grew club revenues from $1,000 a month to $100,000 a month. This program still produces 35 to 40 percent of total company revenues. She also designed a complete Fitness Manager training program for the company that increased program consistency and helped prevent turnover.

More recently, at women's workout and weight loss centers, Marsico worked on developing fitness programming for the Weight Loss Express™, the Center's successful, fully integrated exercise and diet program. Marsico’s proven track record and excellent abilities in problem solving, multi-tasking, supervision and communications make her an invaluable leader on the Butterfly Life team.