The first item on Susan Zager’s agenda is to focus the media spotlight on Butterfly Life. Zager’s creative talents and vast experience in the health club industry make her a leader in conceptualizing and directing successful marketing strategies targeted towards women. As Marketing Director for Women’s Workout World, she managed all aspects of marketing for 27 health clubs, including negotiating media buys, generating and analyzing cost-to-lead reports and developing promotions with companies such as Diet Pepsi and General Cinema Theaters.

Most recently she has served as the in-house agency for women's workout and weight loss centers, managing a yearly advertising budget of $1 million. Zager’s cohesive and compelling marketing campaigns have contributed significantly to the growth of the company from a single site to a chain of 18 locations throughout California. Her ability to successfully develop marketing campaigns that appeal to women is the reason women's workout and weight loss centers are perceived as the premier fitness centers for women of all ages.

At Butterfly Life, Zager will be responsible for concept and direction of marketing plans, creation of monthly marketing promotions, working with graphic artists, coordinating direct mail and e-mail campaigns and negotiating with media outlets and production houses. Her role as the Director of Marketing and her ability to successfully develop marketing campaigns that appeal to women are destined to move Butterfly Life into the top position among women’s workout facilities.